In 2026, Bélanger celebrates 60 years of designing faucets and fixtures for Canadian homes.

Since 1966, our products have been part of everyday routines, from busy family kitchens to bathroom renovations, new builds, rental properties, and the spaces people rely on every day. As homes have changed, Bélanger has continued to evolve with them.

To mark this milestone, we created a new advertising campaign, brought to life with IND Films, that looks at who we are and where we are going next. The campaign is built around the pillars that have always guided our products: reliability, design, and ease of installation.

Behind the Campaign

Our behind-the-scenes video shares a closer look at the making of the campaign and the story behind it. More than a celebration of 60 years, it is a reflection of the people, ideas, and direction shaping Bélanger’s next chapter.

It shows a brand with strong Canadian roots, but also one that is continuing to move forward with purpose.

Built for Everyday Reliability

Reliability has always been at the heart of Bélanger. Our products are made for real homes, real routines, and daily use.

This part of the campaign reflects our commitment to creating faucets and fixtures that people can feel confident choosing, installing, and using over time.

Designed to Belong in Beautiful Spaces

A faucet is a functional product, but it is also part of the feeling of a room.

Bélanger continues to focus on thoughtful design, refined finishes, and products that help complete kitchens and bathrooms in a way that feels natural, and elevated.

This pillar reflects our belief that practical products should be beautiful.

Made With Installation in Mind

Behind every product is the person who installs it.

Ease of installation has always been an important part of the Bélanger experience, but our commitment goes beyond the initial setup. From intuitive product design and clear installation guides to accessible replacement parts and dedicated customer support, we think about the full life of the product. Our goal is to make every step feel straightforward, whether it is being installed for the first time, maintained over the years, or supported long after purchase.

Looking Ahead

Our 60th anniversary is a moment to recognize the people, partnerships, and progress that have shaped Bélanger over the years.

It is also a chance to look forward.

As we enter our next chapter, we remain focused on what has always mattered: products that are reliable, thoughtfully designed, and made to support the people who choose them, install them, and use them every day.

The next chapter is already underway.